Lesley Clarke, the CEO of the multi-million pound company, has inked a retail deal with Boots for her new brand
Lesley Clarke, the CEO and co-founder of the Nicky Clarke hairdressing franchise, has kicked off her first business venture through her new company Planet Friendly Beauty.
The new affordable hair care line, Azure, comprises 14 shampoos, conditioners and hair styling products (from ￡9.99).
The products are said to contain naturally-sourced ingredients that are kind to hair, and do not include sulfates, parabens and silicones.
Ingredients include avocado oil, sugars from seaweed and chia seed extract to help combat frizz, split ends and protect hair from the environment.
Meanwhile, Azure’s packaging is created with sugarcane, and recyclable caps and labels.
Shoppers can buy the range exclusively in Boots stores and online via boots.com.