Keys Soulcare: Alicia Keys reveals name and details of her beauty and wellness brand with e.l.f. Beauty

Keys Soulcare will debut with a holiday product ritual preview in December, followed by a full collection in early 2021

Alicia Keys has revealed the name and more details of her soon-to-launch lifestyle and skin care brand, created in partnership with e.l.f. Beauty.

The Grammy Award-winning singer announced in August that she would be releasing a beauty brand focused on inclusivity and practising intention through actions next year.

Called Keys Soulcare, the ‘New York’ singer’s first-ever beauty and . . .

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